Search Engines and Semantics

Words have multiple meanings. This creates a problem for your ability to search for information on the web. Search Engines simply catalog the words but they don't do a good job of putting your words in context. If you search for "home runs", you may get many hits on "homes" or other real estate sites.

But there is good news. Works is being done by some companies to improve the search capability of the web. ENTH is one of those companies. Their search engine will take your key phrase and apply some semantics to refine the results. Currently they focus on the indexing of sports information but will branch out in time. Check out their website ENTH.com.

Simple but effective...

Real quick. When you considering how you want your website to look and function, take a look at the Drudge Report site. Matt Drudge, from Lewinsky-gate fame, has taken his news savvy and created a popular website that attracts many visitors.

The site is simple. No flash, no video streaming, no subscriptions, and few advertisements. This site is a shining example of keep it simple and focus on your core business as it relates to your site.

Drudge is news. Your site should reflect your business. If you sell something, keep the site informative to describe your product. Think of it as an extention of your booth at a trade show.

Give your visitors (customers) all the information they need in a quick and easy way to see it. Give them a quick and easy way to contact you.