Search Engines and Semantics

Words have multiple meanings. This creates a problem for your ability to search for information on the web. Search Engines simply catalog the words but they don't do a good job of putting your words in context. If you search for "home runs", you may get many hits on "homes" or other real estate sites.

But there is good news. Works is being done by some companies to improve the search capability of the web. ENTH is one of those companies. Their search engine will take your key phrase and apply some semantics to refine the results. Currently they focus on the indexing of sports information but will branch out in time. Check out their website ENTH.com.

Simple but effective...

Real quick. When you considering how you want your website to look and function, take a look at the Drudge Report site. Matt Drudge, from Lewinsky-gate fame, has taken his news savvy and created a popular website that attracts many visitors.

The site is simple. No flash, no video streaming, no subscriptions, and few advertisements. This site is a shining example of keep it simple and focus on your core business as it relates to your site.

Drudge is news. Your site should reflect your business. If you sell something, keep the site informative to describe your product. Think of it as an extention of your booth at a trade show.

Give your visitors (customers) all the information they need in a quick and easy way to see it. Give them a quick and easy way to contact you.

Photoshop free?!?!?!!

It appears that Adobe is releasing a free web based version of Photoshop. The free version is intended to be easier to use and for people who want to quickly modify their pictures.

Go to Adobe and check it out... http://www.photoshop.com/express/landing.html?promoid=CBTVJ

http://online.wsj.com/article/SB120658319262967571.html

Blog posting supports your SEO strategy

Blogs are great for adding dynamic content to your site. I got a hit related to the "TNT Diet" on my personal blog last week. http://tntdietwellnessblog.blogspot.com/

I have been dieting and exercising following this TNT Diet plan. Each day I throw down notes on my day as it relates to the dieting. My blog is not that important to my point here other than it used a keyword phrase "TNT Diet" that found its way onto the search engines.

Anyway. A guy posted a comment on the blog. He was researching the TNT Diet and found my blog site. It works. Write it and they will come. Write something good and they might stay.

SEO can be easier than you think and very inexpensive. A blog is free. The only cost is your time.

If you build it, they will come...

This topic has to do with search engine optimization. Most beginners feel that once their website is on the internet, they will attract visitors automatically. Nonsense. There are many components of your website that have to be in place in order for your site to be visible and found from search engines.

Meta Tags, your content, title tags, and alt tags of your pages have to be edited with your keywords and phrases. Search engines will use these elements to index your site.

Then there is keyword density and relevancy. This is what it implies. The keywords have to be relevant to your site or page(s) and the frequency of those keywords found in the content, the meta tags, alt tags, and title have weight also.

With all that said, you then have to consider each search engine and how they index your site. It is not an exact science and don't expect results immediately. It takes time. It takes people visiting your site.

I will be talking about this and other topics related to SEO in future posts. Especially link building. Which is why I created a blog for my site.

Bluebird Technologies is a small business in Lee's Summit catering to smaller organizations who require a web presense.